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DIGITAL MARKETING
WHAT IS DM
Digital marketing is the promotion of products, services, or brands using digital channels such as the internet, social media, search engines, email, and mobile apps to reach and engage with potential customers.
SCOPS OF DM
The career scope in digital marketing is vast, with opportunities to work in various roles such as SEO specialists, social media managers, content creators, digital strategists, and more.
IMPORTANCE OF DM
Digital marketing is important because it allows businesses to reach their target audience where they spend most of their time – online.
Digital marketing services
FUNCTIONS,
Functions of marketing are marketing information management, financing, product and service management, pricing, promotion, selling, and distribution. To help your business grow, you need each area to come together and build a productive marketing approach.
Social media marketing(SMM)
The process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving
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Search engine optimization(SEO)
(SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website
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Email marketing
Email marketing is a type of direct digital marketing method that uses emails to engage with a business’s audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales
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Content Creation
Content creation is the process of ideating, developing, and producing various forms of media, such as articles, videos, infographics, or social media posts, with the intention of conveying information, entertaining, or engaging a target audience.
Search engine marketing(SEM)
(SEM) is a method of promotion and advertising to help companies’ content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines
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The role of digital marketing
The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services. By itself, web marketing is the process of marketing your company online to prospective leads and high-value consumers.
Digital marketing strategist
A Digital Marketing Strategist is a specialist who advises their company on planning and initiating marketing campaigns. It help to increase brand awareness for the business with they work. Digital Marketing Strategist is specialize in developing campaign for online platform. It help performing detailed market research. It identify measure past success and failure, identify competitors.
The benefits of digital marketing
Global reach, lower cost, improved conversion rates, increased customer engagement.